{"id":226,"date":"2016-07-11T14:55:17","date_gmt":"2016-07-11T14:55:17","guid":{"rendered":"http:\/\/otif.ch\/en\/?page_id=226"},"modified":"2023-10-16T07:06:25","modified_gmt":"2023-10-16T07:06:25","slug":"logo-and-graphic-guidelines","status":"publish","type":"page","link":"https:\/\/otif.org\/test\/de\/?page_id=226","title":{"rendered":"Logo und grafische Leitf\u00e4den"},"content":{"rendered":"<h3 style=\"text-align: left;\">Logo und grafische Leitf\u00e4den<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/fileadmin\/images\/icons\/line.png\" width=\"800\" height=\"1\" \/><\/h3>\n<p style=\"text-align: left;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-803 alignright\" src=\"\/fileadmin\/images\/pictures\/otif-mockup-crop-u9214.jpg\" alt=\"nopic\" width=\"258\" height=\"258\" \/><\/p>\n<p>Diese Leitf\u00e4den beschreiben die visuellen und verbalen Elemente, welche die Organisationsidentit\u00e4t der OTIF repr\u00e4sentieren. Hierzu geh\u00f6ren unser Name, unser Logo sowie weitere Elemente, wie Farbe, Schriftart und Grafiken.<\/p>\n<p>Die visuelle Identit\u00e4t spielt eine wichtige Rolle in der Selbstdarstellung einer Organisation gegen\u00fcber internen und externen Stakeholdern. Sie verk\u00f6rpert die Werte und Ziele der Organisation und ihre Eigenschaften.<\/p>\n<p>Mit dieser Ver\u00f6ffentlichung soll die unbefugte und inkorrekte Verwendung des Namens und des Logos der OTIF verhindert werden.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/fileadmin\/images\/icons\/line.png\" width=\"800\" height=\"1\" \/><\/p>\n<p style=\"text-align: left;\">Grafische Leitf\u00e4den (<a href=\"\/fileadmin\/new\/5-Media\/5F-LogoGraphicGuidelines\/5_F_OTIF%20s%20Design%20and%20Guidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">EN<\/a>)<\/p>\n<p style=\"text-align: left;\">Logo<\/p>\n<div class=\"logo_icon\"><a href=\"\/fileadmin\/new\/5-Media\/5F-LogoGraphicGuidelines\/5_F_LOGO%20-%20OTIF.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"logo_icon\" src=\"\/fileadmin\/images\/icons\/5_F_PDF_icon.jpg\" alt=\"nopic\" width=\"42\" height=\"42\" \/><\/a> <a href=\"\/fileadmin\/new\/5-Media\/5F-LogoGraphicGuidelines\/5_F_LOGO%20-%20Blue%20-JPEG%20-%20transparence.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"logo_icon\" src=\"\/fileadmin\/images\/icons\/5_F_JPG_icon.jpg\" alt=\"nopic\" width=\"42\" height=\"42\" \/><\/a> <a href=\"\/fileadmin\/new\/5-Media\/5F-LogoGraphicGuidelines\/5_F_LOGO%20-%20Blue%20-%20PNG%20-%20transparence.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"logo_icon\" src=\"\/fileadmin\/images\/icons\/5_F_PNG_icon.jpg\" alt=\"nopic\" width=\"42\" height=\"42\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Logo und grafische Leitf\u00e4den Diese Leitf\u00e4den beschreiben die visuellen und verbalen Elemente, welche die Organisationsidentit\u00e4t der OTIF repr\u00e4sentieren. Hierzu geh\u00f6ren unser Name, unser Logo sowie weitere Elemente, wie Farbe, Schriftart und Grafiken. Die visuelle Identit\u00e4t spielt eine wichtige Rolle in der Selbstdarstellung einer Organisation gegen\u00fcber internen und externen Stakeholdern. Sie<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":34,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-226","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/otif.org\/test\/de\/index.php?rest_route=\/wp\/v2\/pages\/226"}],"collection":[{"href":"https:\/\/otif.org\/test\/de\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/otif.org\/test\/de\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/otif.org\/test\/de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/otif.org\/test\/de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=226"}],"version-history":[{"count":12,"href":"https:\/\/otif.org\/test\/de\/index.php?rest_route=\/wp\/v2\/pages\/226\/revisions"}],"predecessor-version":[{"id":10372,"href":"https:\/\/otif.org\/test\/de\/index.php?rest_route=\/wp\/v2\/pages\/226\/revisions\/10372"}],"up":[{"embeddable":true,"href":"https:\/\/otif.org\/test\/de\/index.php?rest_route=\/wp\/v2\/pages\/34"}],"wp:attachment":[{"href":"https:\/\/otif.org\/test\/de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}